“We measure what we value and we value what we measure.”
Even with the best of intentions, funders won’t continue to support projects that aren’t getting results. Counting visitors, feedback forms and cherry picking quotes are tools that can provide some insight, but never give the whole picture. This workshop highlighted innovative and robust approaches to evaluating SciComm activities, and explored evidence-based techniques that help prove we’re achieving what we set out to do and quantifiably improve how we’re doing it.