The first way most people will interact with your scicomm project is through a headline. Whether it's an article, an event, a video, or a tweet, you have to give your audience a reason to read on. In this practical workshop, experienced science communicator Jon Farrow (@farrowjon) introduced some best practices for writing headlines, before splitting into groups to critique existing headlines and craft new ones.
Jon is an experienced communicator who crafts engaging science stories for traditional and social media. Now at CIFAR, he has researched, produced, written, and presented for organizations including the Edinburgh Science Festival, the Science Museum, and the Royal Institution.